Alison Branco

07 January 2020

The 2020 Color Trend and Palette of the Year!


There are a few things in the design world that are more subjective or more important than the use of color.  A color that can evoke one reaction in one person may evoke the opposite reaction in another due to culture, prior association, or even just personal preference. 

So, who decides what the color of the year will be?  There are few different organizations that are involved in that process

Pantone Color Institute – a consulting service within Pantone that forecasts global color trends and advises companies on color for-brand identity and product development, for the application and integration of color as a strategic asset

Pantone, the company that calls itself “the global authority on color”, unveiled its 2020 Color:to be Classic Blue 19-4052 -a deep blue shade that’s both comforting and relatable.

Laurie Pressman, Vice President of the Pantone Color Institute, stated

“The Pantone color of the year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.  This year’s color highlights dependability, trustworthiness, credibility, and constancy, all traits that are valued in the fast-paced, high-stress situations of the current world. She also pointed out that the deep blue matches that of the sky at dusk, which provides an apt example of why this color can resonate with so many people.”

Benjamin Moore – the paint company, owned by Berkshire Hathaway a Warren Buffett company, also chooses a paint color of the year.  Benjamin Moore selected a “First Light” – a pale pink color with flattery rose hue.

“We selected First Light 2102-70 as our Color of the Year 2020 to represent a new dawn of idealism, design and living,” said Andrea Magno, Benjamin Moore’s Director of Color Marketing and Development. “First Light 2102-70 reflects a new definition of the home—a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.”

Photo from Benjamin Moore

Benjamin Moore’s 2020 Color of the Year, “First Light,” a flattering rosy hue.

Etsy – an e-commerce website focused on handmade or vintage items and craft suppliers picks a color using website search data. Etsy chose Chartreuse, citing a 12% uptick in searches for green items and a 55% surge in searches for neon green items over the last three months.

Chartreuse is a vibrant shade somewhere between green and yellow, this lively hue is guaranteed to stand out.  Also seen as a bold color known for increasing energy, encouraging unconventional thinking, and evoking feelings of growth and harmony (and a nod to all of ‘80s the neon’s making a comeback right now). It’s daring, statement-making, and unexpected – exactly what we’re all trying to embrace in the new year.

Photo from Etsy

Color Marketing Group – A not-for-profit international association of color design professionals.  Color Marketing Group is a forum for the exchange of all things color.  Members represent a broad spectrum of designers, marketers, color scientists, consultants, educators, and artists.

“As we spring into the new decade, our 2020 Key Colors are appearing in the market.  Key Color for 2020, Feel Real.  Feel Real is an Earth inspired brown, and seemingly activates the senses of scent and touch in a way that exudes sensuality, frivolity, and surprise. You can practically caress and smell the sweetness of this clay-like color. Whether in fashion, residential or commercial spaces, in a matte or satin finish, Feel Real offers the look to quench varied desires.”

Photo from Color Marketing Group

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